Jan/Feb 2006


Contact:

720.839.5476
image@davidmejias.com
www.davidmejias.com


Points of Focus

Points of Focus is a quick, bi-monthly update from David Mejias Photography and Raza Visual. Love it or send some comments.


Quote of the month:

"Photographs that transcend but do not deny their literal situation appeal to me." - Sam Abbel


Good clicks:

* A technical guide to understanding computer color spaces.

* IRS guidelines for gas mileage deductions.

* Guide to improving your travel photography.

Lone Fish

Rock climbing isn’t just about climbing rocks. Many climbers hang onto an alternative attitude and lifestyle that rejects marketing pitches faster than they can strap on a harness. But the Boulder Rock Club (BRC) found a smart way to elevate their image: show climbers that their brand “gets” the climber lifestyle.

Climbers aren’t the only audience that tunes out advertising – yours probably does, too. Online and portable electronics are piling distractions onto the millions of messages Americans are exposed to by TV, radio, and outdoor advertising every year. Strong photography can help your brand elevate its profile by standing out from the clutter and showing consumers that you understand their lifestyle.

To learn more about how photography can elevate the profile of your brand, get in touch with David today.


Scene

David’s photo from the Colorado Rockies' 2004 season was part of a January 8, 2006 feature story in the Sunday Denver Post. David landed the press with the help of PR guru and freelance writer Andy Bosselman. See a PDF of the article here.